Class 4 - Links

Hi all,
Below are a few of the useful links that you may want for another look.

HBO Voyeur - Campaign
Positioning: We're the greatest storytellers in the world! And we're going to tell that story in a wide variety of mediums. HBO's unequaled level of storytelling craft.
Concept: HBO Voyeur

http://www.youtube.com/watch?v=QCr853VVo9c&feature=related

HBO Voyeur - demo
http://www.youtube.com/watch?v=FRWxaqINhZM

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Making of "Get the Glass" campaign
Positioning: Make milk fun = it's an ordinary product
Concept: Make a fun game

http://dchpl.blogspot.com/2007/04/making-of-get-glass.html
http://www.gettheglass.com/

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Making of "Coke Zero Game" campaign
- The process behind it
http://dchpl.blogspot.com/search/label/North%20Kingdom%20project

http://www.cokezerogame.com/main_en.html